Mobile Game Advertising During Christmas Is The Biggest Of The Year!
The holiday season is with us and it’s been another year of letter writing, decorating the house, baking goodies and hot chocolate for the kids, and spending your days indoors. Getting cabin fever may not be what you asked for, but it sure is an excellent time for us mobile marketers.
As the number of people using their mobile phones continues to grow and the time they used their phone increases to about 5 hours a day, these cold months will only add to the time people are alone on their phone. Eric Samson reminds us in a blog post that CTR rise by 100% and conversion rates go up to 60%.
So it looks like it’s time to increase the budget for this month and start expanding this upcoming year as ad spending will be growing from $76 billion in the US to $113 billion in 2020. But with all this ad spending, it all means a lot more competition for the eyes and pockets of the consumer. Making your ads stand out and stay noticed is getting more and more critical.
One of the best ways is with a playable ad. Being able to interact with your audience is key these past few years, and with a playable, they are able to not only see the game but play it as well. We’re seeing great results with our playables especially with people taking a second look at your app compared to passing on a download after watching a video ad.
And not only that, it’s a big time for phone sellers as consumers look to find phones all wrapped up under the Christmas tree. With that, many might be looking to find new and fun games to pass the time on the Google Play Store. Getting people to use the “Try Now” button on a game is sure to help you stand out. And of course, we can help you with this as our Synative Playable Studio now supports the button and can get it into your next update before the sounds of tiny reindeer on top of your roof to start happening.
We’re already seen huge gains for those who are trying out the “Try Now” button with one company getting 30% conversion rates worldwide from those who use the button before downloading the game. It’s really a great opportunity for you and your team to get your whole collection of games ready for the holiday in just a matter of days.
If you would like to have a holly jolly Christmas, you shouldn’t be told twice to sign up for a free trial for the Synative Playable Studio. Try now for 7 days and we’ll show you what your next ad campaign could look now and in the new year.
December 14th, 2018